How to Buy the Superior Diamond

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More than any other attribute, it is the Cut of the diamond that makes a diamond brilliant and beautiful. A diamond that is well cut reflects light internally and displays a dazzling shower of light back through the top of the stone.

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Excellent Cut: Light enters, bounces and returns to the viewer’s eye

Poor Cut: Light enters and leaks out of the bottom

Fact: Diamonds from Diamond Jewelry Masters are carefully inspected to represent the best cut standards for the price. When viewing a diamond, look directly into the center: if there are dark facets in the center or a dark ring around the center, or if the diamond appears opaque rather than clear, it is probably due to poor cut.

About 75% of all diamonds sold at retail fall into the fair to poor cut category. Nearly all of the diamonds sold at Diamond Jewelry Masters are rated “very good”, “excellent”, or “ideal” Cut and display a dazzling shower of light back to the viewer’s eye. These are the top 25% of all diamond cuts.

Buy Only Certified Diamonds

When it comes to judging a diamond, your best assurance of quality is a certificate from an independent gem laboratory.

Certified loose diamonds come with a grading report from an unbiased third party who has carefully examined and recorded the cut, color, clarity, and carat weight of your diamond. The Gemological Institute of America (GIA) is regarded as the foremost authority on diamond grading and education and at, all of our expert staff are GIA Graduate Gemologists.

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Beauty vs. Cost…the Right Balance

We sell loose diamonds in the “good” to “Excellent” quality range and wide price selection and we can assure you there are ready buyers for every diamond we have. But making a sale is only a part of doing business. Making happy owners of our diamonds is what good business is built upon and to succeed in this, we have developed a real soft spot for finding you the best value possible in your diamond choice.

For those who can afford it, we recommend an excellent cut diamond of G-H color and “eye-clean” clarity. This is a moderately priced diamond, but diamonds of this quality will produce the same dazzling shower of light as those costing thousands of dollars more.

There are three simple reasons that this is so: First, it is the excellent cut that breathes life and sparkle into a diamond. Second, most experts agree that a G-H color appears colorless when put in any setting, so spending more for D-E-F color diamonds isn’t necessary to get a colorless appearance. Third, a diamond of SI2 clarity is “eye-clean”, meaning it has no flaws visible to the naked eye, and it costs a lot less than the higher clarity grades.

Lastly, social conventions may dictate that a groom purchase a diamond ring of a certain size. Depending on your social circle and beliefs, you need not abide by “guidelines” set by society. Our word of advice is to buy a ring you can afford.

While a piece of diamond jewelry may be viewed fairly close up (an admirer may look at the diamond from a few inches away), diamond jewelry is usually viewed from a foot or more away, meaning that even a slightly visible flaw would rarely be detected.

Excellent loose diamond bargains with only a slight compromise in beauty can be found in the I1 Clarity range as well, as long as the cut is at least “Good” and the color is in the G-H range.

For those who are on a tight budget, don’t be embarrassed to buy a diamond of a lower quality. All diamonds sparkle when they are worn around a woman’s neck or wrist, or on her hand or ears, and let’s face it: for the same price, many women would rather wear a 1 carat of a lower quality than a 1/2 carat of a higher quality.